BRANDING

At each stage of activities, we provide the suit of documents and other materials needed for decision-making and process control in order to support a powerful visual image of your company.

THE PROCESS OF Visual identity DEVELOPMENT

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We develop key elements of brand recognition and positioning: logo, typographics and color palette that make it possible to distinguish the customer from its competitors, define a specific integral image and to redefine the initial attitude to the company as a whole.

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We elaborate the whole range of corporate style elements starting from such prerequisites as business cards, letterheads, leaflets, booklets and guidelines.

We conduct a survey of the customer to complete the project brief, study the trends of the selected market niche and the competitors, and reveal problem issues in existing positioning solutions.

We assist in the development of statement of work to contain clear and concise requirements to the corporate identity.

We develop identity, branding and information and warning elements for products – corporate, information and marking plates, safety labels and packing.

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We develop and deliver to the customer all the materials needed to launch production: 3D models for manufacturing lapel pins and other corporate symbols, vector and bitmap image files for printing, label and pin layouts, and RAL/RAL DESIGN color maps. We provide production control for compliance with the developed design solution.

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Corporate signs, logos and legends in the form of tridimensional emblems are an important element of product branding. These emblems draw attention, and serve as a focal point which promotes brand recognition.

We develop and deliver high quality custom-made emblems.

ANALYTICS.
DRAFTING THE STATEMENT OF WORK

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